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Welcome! |
| The Institute for Women Entrepreneurs
(IWE) is a non-profit business development program of the Rancho Santiago Community
College District Foundation (RSCCD)
and is located in Santa Ana, the heart of Orange County, California. The IWE,
which is funded in part by the U.S. Small Business Administration’s (SBA)
Office of Women's Business Ownership (OWBO),
provides its clients with no-cost, personalized business consulting; technical
training, mentoring and support needed to start and grow successful businesses.
Our program is uniquely tailored to serve women entrepreneurs and provides
quality services and innovative programs for the economic advancement of the underserved
Orange County community. We are proud to offer our business services in three
different languages - English, Spanish and Vietnamese. | Upcoming
Workshops & Events |
Wednesdays, August 27 & September 3, 2008 - 6 - 10 p.m.
Starting a Business in Orange County
This eight-hour series will show you what you need to know to start a business in Orange County. Topics addressed are legal structures, contracts, permits, licensing, business planning and resources available to business owners. (Register online)

Wednesdays, September 10 & 17, 2008 - 6 - 10 p.m.
Identifying Your Customers
Learn how to identify your target market and avoid wasting time and money in your marketing efforts. This two-part business series ncludes the creation of a marketing plan, how to utilize market research, and apply the 4 P's of marketing. (Register online)

Wednesdays, September 24 & October 1, 2008 - 6 - 10 p.m.
Promoting Your Business
See gow you can increase sales through a focused promotional plan to reach your target market. Includes how to use the promotional mix of advertising, public relations, direct marketing, sales promotions, and
personal selling through the appropriate selection of media channels. (Register online)

Wednesdays, October 8 & 15, 2008 - 6 - 10 p.m.
Financing and Recordkeeping
Learn how to analyze the financial structure of your business and discover funding sources. Includes understanding financial statements, types
and roles of financial institutions, and the six C's of credit. (Register online)
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Address: Institute for Women
Entrepreneurs 2323 N. Broadway, Ste. 240 Santa Ana, CA 92706 Phone:
(714) 480-7455 Fax: (714) 796-3905 Email:
iwe@rsccd.org |